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EdQuest Blog


The Flashbulb Effect: Why We Remember Movie Lines… But Forget Lessons
“I’ll be back.” Three words. Instantly recognisable. You can probably hear the voice, picture the scene, maybe even feel the tension of the moment. But why? It’s something called the Flashbulb Effect — a phenomenon in neuroscience where emotionally charged moments are encoded more vividly and retained longer than neutral experiences. When emotion is activated, the amygdala works alongside the hippocampus to strengthen memory consolidation. In simple terms: when something fee


Reclaiming Gamification: Why it belongs in the classroom.
Gamification is everywhere—from toothbrush apps and classroom points to social media streaks and sales leaderboards. But while it can boost motivation and learning, it also risks being used for manipulation and addiction. In this post, we explore the fine line between positive and negative gamification, break down the myth of extrinsic rewards, and argue why ethical, story-driven gamification deserves a place in every modern classroom.


Why EdQuest Works: Fuelling Motivation Through Self-Determination Theory
What makes students want to learn—not just because they have to, but because they want to? According to Self-Determination Theory (SDT),...
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